The calendar-based visualization provides data plots in the familiar format of an everyday tool. Patterns on special events for the region, like Anzac Day in Australia, or Thanksgiving Day in the USA, are more visible to the viewer as public holidays.
The methodology creates the western calendar layout, because most countries have adopted this format. The main difference between countries is the use of different languages for labeling, which is supported by the software. Layouts beyond the western calendar could be achieved by the same modular arithmetic approach.
The calendar layout will be useful for studying consumer trends and human behavior. It will not be so useful for physical patterns like climate, which are not typically affected by human activity. The layout does not replace traditional displays, but serves to complement to further tease out structure in temporal data. Analysts would still be advised to plot overall summaries and deviations in order to study general trends.
The layout is a type of faceting and could be useful to develop this into a fully-fledged faceting method with formal labels and axes. This is a future goal.